You might have noticed
of late that some of the updates in your Facebook news feed are slightly larger than others. It’s a little bizarre and seemingly random, so we’ve dug a bit deeper and had a look at the real reason for these larger than life statuses.
Our first find is that they aren’t totally random, but the people who are updating in large print aren’t using some kind of special add on or trick. It turns out, if you update with a status that is text only, no links or images, and is less than 35 characters; Facebook will upgrade your post from the standard 14-point font to a huge 24-point.
While this only appears on desktop feeds, it applies to both personal profiles and business pages. This new feature could be used for quick attention grabbing updates on pages such as letting people know you’re hiring or that you’re closing unexpectedly.
This is all part of a move to encourage more engagement, which has been in decline in the past few years. It works alongside their new recommendations tool and the memory reminders that encourage users to share and engage with the people they’re connected with.
As something that is currently being tested and only works on desktops, this is worth trying if results show you that the majority of your traffic comes from here. Currently, it’s not worth using if your audience follow you via mobile as they won’t be able to tell the difference!