SEO, PPC & Re-targeting
Over the past few years, Google have made it increasingly difficult for small to medium sized business owners to appear naturally on page one in search rankings for all the keywords and phrases they would like. Google’s self serving aim is to drive business owners into paying for positions through Google Adwords (Pay Per Click). However, just because Search Engine Optimisation (SEO) is more challenging now doesn’t mean it should not be done.
At Rocketfish we have many happy customers with well ranking websites. Our team are experts at catering for the needs of small to medium sized businesses. We will work closely with you to find out what is important to you, what products and services you want to promote and what areas of the country you cover. With this information our SEO Manager will complete a full analysis of your website from a technical point of view and will provide a detailed report outlining recommendations to improve your onsite visibility.
We will select the best phrases for your website and optimise your site to help get your website to the top of Google for your chosen keywords.
Quality link building is undertaken on a monthly basis building up the recommendations to your website from reputable sources. Citations are very important especially for businesses that are trading locally and we put great emphasis on making sure your NAP is consistent across all platforms.
Google My Business is another key factor in local SEO rankings and we ensure that your business has a page that is branded, verified and fully optimised.
As a Google Partner we have a number of Google Certified employees at Rocketfish and pride ourselves on delivering quality customer service and offering a competitive advantage to our clients.
Pay Per Click (PPC) is marketing technique that enables businesses to bid on key phrases used by customers when browsing on major search engines. With PPC, it is possible to achieve first page rankings across all major search engines with immediate effect providing you have the budget.
In recent years we have proven ourselves as efficient and reliable PPC marketers leading to a revered Google partnership status. This indicates we have certified professionals managing our PPC campaigns while adhering to Google’s stringent ad quality criteria.
PPC is measurable, flexible and above all allows a precise method to monitor the success of your investment. When you sign up to a Rocketfish PPC service you get a dedicated qualified account manager who will create your campaign, monitor it on a daily basis and amend as necessary to ensure you get the best value for your money.
Case Study – Large Furniture Company based in Chelsea
Drive traffic and maximise their PPC budget across Search and Display
Conduct extensive keyword research to ensure all the correct keywords are being targeted. Maximise these keywords by improving their quality score, with correct landing pages and optimised adverts.
The client was managing their own campaign and struggled to gain any real traffic or even spend their budget. After Rocketfish took over and completed optimising the campaign they went from an average of 50 clicks a month to over 1,400; an increase of over 2,872%.
At Rocketfish we have also introduced Retargeting (also known as remarketing) services. Retargeting is one of the best ways of improving return on investment available to business owners today. Retargeting campaigns are incredibly cost effective, drive sales and dramatically improve trust and credibility in your brand. They drive visitors back to your web site or to promotional landing pages.
Call us today to discuss your SEO, PPC and Retargeting requirements 0161 237 4820